I’m very grateful to have been invited by the Southern Oregon Association of Artists (SOSA) to give a presentation at their February 2015 members meeting on Monday! I will discuss ways to help your website help you, including ways to work with social media to promote your art, as well as website maintenance and security to protect your site and your visitors – all to improve your search engine visibility and bring more visitors to your website.
Just before the meeting, I will be posting a presentation document, “Help Your Website Help You,” so those who attend can download it to their computers for reference. Anyone who is interested or who couldn’t make the meeting is free to view and download this document, too. SOSA invites all artists to attend their monthly meetings, so I hope I will see you at the Medford Public Library this Monday, February 23, 2015. The meeting starts at 7pm and the library locks the doors at the same time, so be sure to arrive a few minutes early! If you have a mobile device, please bring it along.
I am delighted to announce a new website launch for renowned fashion jewelry designer Wendy Gell at wendygell.com!
Wendy’s previous website was beautiful, but the infrastructure needed updating and she wanted a fresh new look that was unpretentious, yet highlighted her past accomplishments, with modern ecommerce features that would enable her to sell her incredibly sparkling and beautiful fashion jewelry designs. We began by streamlining her email newsletter and creating temporary pages with several new pieces of jewelry not previously seen on her website. Then, behind the scenes, we created a new site on the WordPress platform, using the flexible and responsive Divi theme by Elegant Themes so it would display nicely on mobile devices. Then we added a WooCommerce shopping cart with PayPal as the primary payment gateway. Optimized the site and products using the highly respected SEO for WordPress plugin by Yoast and added BulletProof Security to protect her investment in the site and to protect her visitors from malware. Once all the products were added to the shop and everything was ready to go, we migrated the development site to its permanent home at wendygell.com.
What we wound up with is a beautiful site that highlights Wendy’s fashion, bridal, and holiday jewelry designs (along with some gorgeous tiaras for princesses big and little!) as well as her fabulous Gelastic Art, with a beautiful shop that displays subcategories nicely with the modestly priced Nested Categories extension by WooThemes. She made a sale almost immediately! We also included features that will help her continue to grow her following, with social follow and sharing tools by AddThis and a newsletter signup form.
We invite you to visit Wendy’s site and feast your eyes on glittering pop art fashion jewelry to your heart’s desire! Wendy plans to continue adding to her new online shop, so there will be new jewelry items and artwork to see on a regular basis, and there is much to learn about this talented designer whose jewelry has appeared on the Oprah show, been worn & collected by household name movie, television and pop art culture celebrities – even royalty! – and featured in fashion magazines around the world for decades. I am so honored to be working with this amazing woman and her enduring talent, and equally proud of her new website. See how beautifully we can display the items you want to offer for sale online and contact us to discuss what we can do to help you accomplish your own online business objectives.
Wendy’s multicolor jeweled tiara featured in a fashion magazine ad by Vera Wang
Custom adorned wedding goblets by fashion jewelry designer Wendy Gell
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DISCLOSURE: This is not a review site, but I do have affiliate relationships with companies whose products and services I and my clients use. If you make a purchase within a few days of using one of my links, I will receive a small commission for the sale. If you have any questions and want to learn more, please contact me through my Facebook page or send me a message using my contact form StudioPress Themes for WordPress
I’m very grateful to have been invited by the Southern Oregon Association of Artists (SOSA) to give a presentation at their February 2015 members meeting on Monday! I will discuss ways to help your website help you, including ways to work with social media to promote your art, as well as website maintenance and security to protect your site and your visitors – all to improve your search engine visibility and bring more visitors to your website.
